Startups do not have many ways to build a strong competitive advantage in the early days. But startup hiring is one area where this is possible because the hiring process at most large companies is broken. If your startup can build a superior hiring process, this will be a strong competitive edge.
Don’t Outsource Hiring
Hiring top talent is a core skill that startups need to possess and core skills should not be outsourced. That means allocating enough time during the week for actual hiring. If hiring is a top priority, which is usually the case in every startup, then a minimum of 25% of at least one senior person’s time should be spent on hiring. This can include online research, content marketing and in person activities but there is no way to avoid having to invest significant time into hiring if you want to do it right.