How to Stand Out in a Crowded Marketplace

This is a great video from the co-author of Made to Stick – a book I recommend to start-ups.

© StartupsHK. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit AND link of actual article is given to StartupsHK with appropriate and specific direction to the original content.


  1. enjoyed it, hopefully learn from it and use it in the future :)

  2. jon.buford says:

    Excellent and understandable examples of identifying a niche and creating a different solution to it.