Igor | Creating Company Names Product Names Naming Experts Guide

Building the Perfect Beast: The Igor Naming Guide to Creating Product
and Company Names

We created the Igor Naming Guide in order to demystify the naming process.
In it you will learn what makes a product or company name great. The
best thinking of the naming experts at Igor is explained in a clear and
actionable way. Igor’s own naming process is presented in excruciating
detail. Now available in two different
lengths: soul-crushing (123 pages) and moderately-irritating (28 pages):

This is a good resource for if you are picking a name/branding.

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