Lessons Learned: Perfecting Your Pitch With Rui Ma of 500 Startups

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You’re stuck in the elevator an investor you deeply admire. What do you do? When given this precious opportunity to express their startup succinctly, many entrepreneurs stumble and stutter, trying to get the right words out to impress their future funder. Because of this, investors pass up brilliant ideas simply because they weren’t presented properly. Rui Ma, a venture partner of 500 Startups, stopped by CoCoon on Monday to talk about creating the perfect pitch, depending on how much time you have.

From thirty second ‘elevator pitches’ to thirty minute interactive presentations, Ma covered all bases, pointing out key features that could make your startup stand out against the rest. She busted myths, scratching out the widely believed idea that pitches were solely meant for the ears of investors. In fact, anyone could be a potential listener for they could have connections to someone else useful or be a possible employee. Ma compared pitching to asking someone out on a date, both situations requiring a great first impression.

Being concise, building credibility and connecting with your listener emotionally will keep the attention you need to get your ideas across and understood. These points were especially useful for those moments when time is precious. Whether it’s traction or impressive technology, important features of your startup will catch the attention of potential investors, broadening the chances of getting the funding you need.

Full Video of Dave McClure of 500 Startups at CoCoon

We love Dave – we love him as a speaker, we love his slide-deck even though we’ve seen it a hundred times – but if he missed him in Hong Kong last week at the oversold event at CoCoon – they filmed the whole thing for you!

And WhoGotStuff co-founder/Leica photographer Vaughn Hew also shared these great photos of Dave and 500 Startups Asia office head Rui Ma’s short visit to Hong Kong – where they promise to be back sooner than later like last time.

Dave McClure Coming Back to Hong Kong on May 31

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UPDATE: Please note that due to an unforeseen scheduling conflict, the event featuring Dave McClure, Founding Partner at 500 Startups has been changed from its original Thursday evening time slot to FRIDAY, May 31, 2013 from 4-6 PM. The venue remains the same at HK CoCoon.

As the event is sold-out, we appreciate that if you cannot make this new time slot, that you kindly remove yourself from the attendee list to make room for others on the Wait List.

Thank you for your understanding and enthusiasm and we greatly look forward to meeting you next Friday!

We will provide a livestream of the event for those who cannot attend in person at http://www.livestream.com/500startups

Our founder-in-spirit Dave McClure of 500 Startups is finally coming back to see us – after our historic Startup Saturday event in 2011 – Dave is coming back for a 1-night only talk at CoCoon on May 30.

Register here.

If you miss him here – he will be at Echelon 2013 in Singapore the following week.

Ah, this is a great video that Marco Sparmberg made that we want to share it again with you: