Troubleshooting Free Trials –

The most indicative (and universal) measure of building something people want is retention.

The trial period is where the rubber hits the road. You’ve made promises up to this point and even got some people to buy into them. Congratulations! Now it’s time to start delivering on them. That’s easier said then done. Not because your minimum viable product is less than perfect, but even getting customers to experience your MVP at all can present challenges that have nothing to do with the core product itself.

Another brilliant post by Ash Maurya that explains his reasoning behind trial periods and how Cloudfire handles theirs. – Startup Lessons Learned – Videos

Startup Lessons Learned’s videos

Customer Development Panel: “But Who Should Actually Get Out of the Building?”

Panelists: * Cindy Alvarez, Product Manager, KISSMetrics * David Binetti, Founder and CEO, Votizen * Brant Cooper, Principal, Market By Numbers * Matt Johnson, Grockit Moderator: Sean Ellis, Founder and Principal, 12in6


Customer Development Case Study: PBworks

David Weekly, Founder and Chairman, PBworks

Click on over to for coverage on all of the Startup Lessons Learned videos from the conference. I’ll be working my way through these, anyone in HK up for a discussion?

3 Rules for Building Features in a Lean Startup

3 Rules for Building Features in a Lean Startup

April 14, 2010

Validated learning about customers is the measure of progress in a Lean Startup – not lines of working code or achieving product development milestones.

So lets take a look at where in the product development process do we do this type of learning:

Where we learn about customers

While some learning happens during the requirements stage (driven by customer development activities), most of the learning happens only after we ship a release, with very little learning during development and QA.

Yet another excellent post by Ash Maurya. This one covers how to approach the development cycle within a lean startup.