Startups x UX Event: How do Successful Startups Leverage UX?

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Remember a few years ago (5 actually now) when we kicked off The UX-Men – a UX-themed series of meetups? Well, we are finally back with a new event next week to get startups to look closer at UX and UI as Hong Kong drives design thinking into the cold hearts of HK-based corporates.

The idea for this is to start more dialogue between the UX community and the startup community and StartupsHK co-founders Casey Lau and Gene Soo are coming out for this one alongside the IXDA and UXD.

So in light of the Startmeup Festival next week across Hong Kong we thought we’d contribute this awesome event to get startups discussing this important concept – its free at Garage Society and all you have to do is REGISTER HERE.

Ask the UXpert: ‘Should I Continue with UX Research, Now that the Value Proposition Has Been Worked Out?”

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Our newest guest writer comes from the world of User Experience and she will answer your pressing questions each month right here! Please welcome Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

This weeks topic was submitted by Jason Sigmon, founder of Hong Kong startup EcoPort, a new B2B waste management and upcycling platform.

Jason’s Question:

“The original idea I had for my business is nothing like what it is now largely because of the user research we did up front. Should I continue with the UX research, now that the value proposition and business model has been worked out?”

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Ask the UXpert: Grow Your Understanding of UX with new StartupsHK Column on User Experience

Patti and kristin at hive
This new column is written by Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

Introducing a new column

User experience (UX) design is an important part of any startup journey – and providing a great customer experience is critical to the viability and profitability of any business. This week, we’re pleased to introduce a brand new column to answer all your questions about UX!

In partnership with local UX and Service Design startup On-Off,‘Ask the UXpert’ takes a “designer founder” look at your business, products and services, with advice about how you can improve. It’s a great way to get some ‘uxpert’ advice and exposure for your business.

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