Introduction to Usability Testing for Startups on Sept 2


Have you asked the following kinds of questions?

  • My team is working on an app prototype, but we are not confident that the app would meet our customers’ needs or suit their behaviors. What can we do?
  • Many customers don’t stay long on our website.Why? Is it because people can’t find what they want? is it because we don’t have the right contents? There can be many possibilities. Without knowing why, how can we improve our website?

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#SUMHK Dec 12 – Paul Orlando “Customer Development: the methodology people love to talk about”

Paul will be in town for a bit and will be talking at this meetup about “Customer Development: the methodology people love to talk about,” and “A short list of mistakes I made when running my startup.”



Paul’s bio:
Paul Orlando has worked in media and technology since 1996, including time at AT&T in Hong Kong as an “intrepreneur,” where he innovated and sold several new voice and data products and led international business development in China. He found his way back to New York and in 2009 joined Chatfe, a new media startup which helped transform the way online community members communicate, serving as Co-founder & CEO. In this role, he generated revenue from business users, was awarded “Best Business Viability” by Microsoft BizSpark and was written about in the New York Times. Paul now runs a Customer Development course series for entrepreneurs
called Startups Unplugged. He has a BA from Cornell and an MBA from Columbia. 

He is fluent in Mandarin and can get by in Cantonese.


As usual, the meeting is at BootHK, 19/f, 231-233 Queen’s Road East in Wan Chai and will start at 7:30pm.

Customer Development Funnel Image v.4 | Market By Numbers | Marketing Help

I’ve added a few notes on funnel stages, as well as a blank version (in a variety of formats) to my Customer Development Tips download. (Other tips included, too!)

Here’s the new version:

click on image for full size

Please Share!

This is another iteration of a chart by Brant Cooper that I posted previously here. Check out his blog for more good resources for Customer Development.