Neighborhood Social Network ‘MyFlat.HK’ Rebrands As ‘Around’ As They Plot Global Expansion Plans

When launching your startup, you have customer acquisition, product development and fundraising on the brain and so branding often falls by the wayside. But as your startup begins to mature and you and your founders plot expansion plans, you start to realize the importance of marketing.

Just like enterprise tech startup Divide rebranded from Enterproid to serve a customer base outside of the Android realm, neighborhood social network MyFlat.HK also realized the need for a name change. While gleaning feedback during their initial growth stages, MyFlat.HK’s users were asking for wider coverage – and so they decided to change their name to ‘Around’ to reflect this broader need.

“After many user requests during our beta phase, we have decided to expand our scope and not only connect you with your real neighbors and the community you live in, but also connect you with the people and community in which you work and study. This way, we can serve the user almost 24/7, wherever they are,” said co-founder Matthew Tam.

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Divide’s David Zhu Named Silicon Dragon’s ‘Entrepreneur of the Year 2013’


You disrupt the enterprise, people take notice!

Last night at the Silicon Dragon Awards reception at the KPMG offices in Causeway Bay, founder Rebecca Fannin gave out 2 awards under her Silicon Dragon banner – one was to VC Deal of the Year to Richard Liu and the other was to our community member and Enterproid/Divide CTO and co-founder David Zhu as Entrepreneur of the Year.

David started in our community a few years ago with Enterproid, having been one of the early employees of Smule and working at Morgan Stanley; he went on to co-found Enterproid with his friends and now boast offices in Hong Kong, London and New York with investors like Google Ventures, Comcast Ventures, Qualcomm Ventures, Globespan Capital Partners and Harmony Partners raising a combined US$25 million in funding!

David has been a strong supporter of the Hong Kong startup scene and you can even see his early pitch at our first Startup Saturday below to see how far he’s grown his original vision:

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Hong Kong’s Enterproid Raises Additional US$12 Million in Series B; Renames Itself ‘Divide’


If you joined us at our Startup Saturday: Mobillaince 2013 event in Wan Chai this past weekend, you must have heard our speaker David Zhu spoke about his goal of disrupting the enterprise. David showed an interesting formula saying BYOD + Consumerization of IT = Empowered Users and stressed out the needs for the enterprise mobility revolution. It was an impressive talk and really made us think over this topic.

Today we are thrilled to bring you a piece of good news that his own enterprise startup Enterproid just raised a Series B round of funding last week to the tune of US$12 million bringing his total to US$25 million.

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