Long Tail iTunes Book Apps Are More Expensive – O’Reilly Radar

Long Tail iTunes Book Apps Are More Expensive

by Ben Lorica | @dliman
comments: 6

In an earlier post, I examined the average price of the Top 100 PAID apps and noted that the relationship between price and popularity was somewhat dependent on the category. But in the Book category, I concluded that the Top 10 PAID apps were on average cheaper than those ranked 91-100. But what if we examine all Book apps, will the long tail apps be pricier?

The animated graphic below traces the evolution of prices in the iTunes Book category. In Q3-2009 the Book category exceeded 10,000 PAID apps, and since then long tail Book apps have (on average) tended to be much more expensive than their more popular counterparts.

If you are in the app market, and particular content apps, you might be interested in this analysis done by O’Reilly.