5 Questions With Jono Lilley and Fiona Atkinson, Co-Founders of Colony88.com

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There are many intelligent and potentially huge startups in Hong Kong, but they have been restricted to grow and move up by the lack of funding currently available by angel investors locally.

Two new entrepreneurs from the banking world believe that those strong companies deserve an opportunity to grow, to develop and succeed. Therefore, Colony88 is born by this conviction. We spoke to Jono Lilley and Fiona Atkinson, to learn more from their start-up and how they are helping other startups to raise money here in Hong Kong.

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TiE Hong Kong Investors’ Forum is Happening on September 12th – Register Now

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On September 12th (Thursday) 9.15-5.30, TiE HK will be holding a one-day conference at Hong Kong Jockey Club for investors and entrepreneurs who are interested in early stage funding.

Investing in start-up and high growth companies successfully can result in a very high returns on investment. Its perceived high risk nature has meant that many investors have steered clear of this space. At this very first TiE Hong Kong early stage investment event, speakers and panellists will be sharing some of the secrets on reducing the risks, enhancing the return of investing in the many bright ideas and the way of growing businesses in Hong Kong.

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Being a Data Driven Entrepreneur with Bridgette Bean at Cocoon

 

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With all of the data that is available nowadays, it becomes difficult to find the right niche for your product. Consumers are constantly discovering ways to browse the internet and its many services, making it the entrepreneur’s job to make their product stand out among the rest. Bridgette Bean, entrepreneurship manager for Google, shared her expansive knowledge on data at Cocoon, the largest co-working space in Hong Kong.  She talked about how certain aspects can really drive your business (or even hurt it.) Different levels of attention—whether macro or micro—influence revenue, popularity and overall success of the business you are trying to cultivate. Google offers a plethora of tools to help track trends, monitor markets, and understand customer needs. Google Public Data Explorer accumulates data from around the world, visually displaying it with line graphs and scatter plots. With this tool, you’ll be able to chart when it is the best to time advertise your product as well as where to sell it. For those of you who need to do market sizing, this tool is your friend. Google Trends keeps a record of what the popular searches are on the web, constantly keeping you up-to-date with your consumer’s interest. Because this data has a tendency to fluctuate, Bean recommends checking in on this information monthly. With the use of these tools. you’ll be able to predict what your customers want and need, probably before they even know it!

One aspect Bean stressed was to listen to your consumers and be open to new ideas. Nothing can stifle revenue more than a stubborn approach to an ever-changing atmosphere. Tiny details can also affect the outcome of a business, all the way down to the color of a button. It is surprising how much more popularity a certain picture can generate versus a similar one with a different layout. Guide the customer through your site so as not to get them confused or distracted. Paying attention to detail whether it is a global shift or tracking what a customer is searching for on your site will enable you to tailor your business to your target audience.

Bridgette (Sexton) Bean:

LinkedIn:linkedin.com/in/bridgettesexton

Twitter: twitter.com/bridgeabroad

Google Plus: plus.google.com/101612693270078027339