Customer Development Funnel Image v.4 | Market By Numbers | Marketing Help

I’ve added a few notes on funnel stages, as well as a blank version (in a variety of formats) to my Customer Development Tips download. (Other tips included, too!)

Here’s the new version:

click on image for full size

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This is another iteration of a chart by Brant Cooper that I posted previously here. Check out his blog for more good resources for Customer Development.

When You’re a Hammer Everything Looks Like a Nail | Both Sides of the Table

When You’re a Hammer Everything Looks Like a Nail

by Mark Suster on June 14, 2010

Over the years I collected (or thought up) a series of short-hand phrases to remind me of life’s lessons that are applicable to business.  One of my favorite ones is “what you’re a hammer everything looks like a nail.”  The definition is kind of obvious.  We’re all biased by our backgrounds and tend to put forward solutions that our backgrounds suggest to us.  It’s so common to go into meetings where somebody acts a certain way or has a certain point-of-view that leaves me thinking, “Hammer.  Nail.”

This post by Mark Suster covers a pretty well known topic, but has his typical unique view point expressed.

For me, there is another way of looking at this, for many teams, they are only walking around with hammers, but they are trying to accomplish something that needs a screwdriver. For many software startups, it is difficult to really get into particular problems if you don’t have the depth of knowledge in a field. In these cases, listening to the customer would be quite key.

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» Customer Development Interviews How-to: Finding People | The Experience is the Product

Customer Development Interviews How-to: Finding People

“OK,” you say, “I’m convinced – I need to talk with potential customers to make sure my startup/product/service idea has potential.  But how do I find those people?”

Finding People

AdWords / Facebook Ads / Tweets.

Summarize your idea, invest some money in getting it in front of people who have expressed intent by searching for that term, clicking your ad, clicking a link.  (Read the original SEM on $5/day post for details.)

I haven’t used Twitter for this much yet, but my theory is that it may be a more effective way of reaching people (I am much more likely to click on links that appear in my hashtag saved searches than I am to click on an AdWords or Facebook ad.)

For those people that need to find customers (who doesn’t), here is a post from Cindy Alvarez that helps to outline some options and even gives you starting formats for forms and emails.