Metrics Showdown: Mixpanel v. KISSmetrics v. Google Analytics « art/van/kilmer

My Decision

I didn’t see a clear winner after poking around with the three tools so I decided to try all of them together. I’m really glad I did because this is the comparison table (based on my experiences from above):

Mixpanel KISSmetrics Google Analytics
Tracking Events Great Poor Poor
Measuring Funnels Poor Great Average
Analyzing Traffic Poor Poor Great
Real-time Yes No No
Setup Difficult Moderate Easy

They’re all great at different things! And since what you need to learn will change over time, you really need more than one tool in the long term.

If you are looking to use a tool for metrics, this post will give you both a high-level overview as well as detailed implementation for each of these three major analytics tools.

Startup Metrics: Anecdotes vs. Analytics | WePay

Startup Metrics: Anecdotes vs. Analytics

By Rich Aberman

Consumer web companies (especially startups) should measure as much as they can; otherwise, they’re just prodding around in the dark.

The counter argument is that measuring everything discourages innovation and limits the usefulness of the data.

I think in one sense or another both arguments are correct.  On the one hand: “In God we trust, all others bring data.” And on the other: “paralysis by analysis.”

However, the optimal strategy is not simply a happy medium between accumulating and analyzing too much and too little data, but rather a balance between measuring and interpreting two different kinds of information: anecdotal vs. analytical.

This weighs Anecdotal evidence with Analytical evidence and makes the case for balancing both. What, you thought it would be easy?

Born to fail :: Idealog :: the magazine and website of New Zealand creative business, ideas and innovation

Born to fail

Originally published in Idealog #27, page 12

Eric Ries has watched promising companies burn, accidental ideas succeed and bad products turn good. Working out why has led him to his own methodology, the Lean Startup. It’s all about shipping early, observing the response, learning and being ready to change quickly (the ‘pivot’). If it doesn’t work, at least you’ll fail faster—and cheaper. But will Silicon Valley’s rules work in Enzed?

This is an excellent interview of Eric Ries in New Zealand that goes over some of the general ideas and benefits of lean startup.