#1. Surround Yourself With Interesting People
Without this step, I wouldn’t even be here.
O’Reilly taught me that if I didn’t like the projects that other people were giving me I could go out and create my own projects. I’ve always been ambitious, but until I really ran headfirst into inventors I thought ambition was about working hard and getting promotions.
The second thing interesting people do is turn turds into gold. That’s certainly what happened at Odeo. We had no traction in podcasting but one person on the team did have the golden idea for Twitter. That person, Jack Dorsey, paired with two more people was able to put together a compelling prototype in two weeks.
The third reason, is that even if your company fails completely, the interesting people you worked with will disperse to other interesting places and invite you along.
I think this holds true for anyone starting their own business, certainly for myself. The full article has interesting anecdotes included.