Appedu reveals how it fights the war for talents

Appedu team photo

Appedu aims to make learning easier than ever. By providing a crowdsourcing mobile app that allows students to ask any question in one click, Appedu is creating an accessible and high quality learning environment to encourage curiosity and nurture a questioning mind.

As a young start-up, most expect our major challenges to be funding-related, and are often surprised when we reveal that our biggest obstacles lie in attracting top talents. Idea matters, money matters, and execution matters, but behind it all, it is people who drive progress. In our first two years of operation, we have observed a common but worrying recruitment trend: the war for talents is raging in ever greater intensity between well-established, multi-national firms and local start-ups. Hiring the right people to join a start-up has always been as challenging – if not more – as raising funds. Compared to those big guys, we are nobody. Candidates and their family are often sceptical of our business, while some may even question our legitimacy.

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