Subject Lines and Twitter Intros: How Startups Can Build Relationships with the Media

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I was asked to moderate a panel at Blueprint’s 500 Startups Day event on how startups can engage the media to cover news about their startups – and there were some interesting discoveries made that I want to share here:

Build relationships BEFORE you want coverage

Raymond Yip of Shopline was on the panel and even though he has very newsworthy news about Shopline’s funding he still started relationships with the key media he wanted to target far before he started any press release writing. He also mentioned being available by email and phone 24/7 for any follow-up questions taking into account a reporters tight deadlines.

Use Twitter

In the immortal words of TechInAsia journalist Paul Bischoff “F*ck LinkedIn!”

Twitter is the way to go when approaching journalists. I personally love Twitter – even in Hong Kong where usage is low – but the world uses this to engage strangers, if you’re a startup in Hong Kong and not on Twitter get on it now and tweet me (@casey_lau) and I will follow you back immediately – and then go follow the journalists on my panel and introduce yourself:

  • Paul Bischoff (@pabischoff) from @TechInAsia
  • Iris Leung (@irismtleung) from @e27co
  • James Griffiths (@jgriffiths) from @SCMP
  • and if you’re reading this and not following @StartupsHK – then, you’re welcome!

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Hong Kong Startup Salaries: How Much Do Startups Pay Programmers and Designers?

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[Updated September 1] While finding quality engineers in Hong Kong is a common complaint, the war for talent in established ecosystems like Silicon Valley is just as present. In fact, some tech companies like Facebook and Airbnb have been recruiting interns straight out of high school.

Earlier this year, the founder of a successful enterprise tech startup shared the ludicrous but true story of their efforts to lure a programmer from Google with US $500,000 annual salary as bait. Turns out, the engineer turned down the generous offer because he was already making $3 million in cash and restricted stock units (what are RSU’s?).

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“Hong Kong Business” Picks the 20 Hottest Startups of 2014

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Any business magazine picking tech startups in Hong Kong to feature on the cover of their print magazine is OK by us! Hong Kong Business did this list last year and so here are their picks for 2014.

  1. Exicon
  2. Mobexo
  3. Sodacard
  4. Toshi
  5. Snaptee
  6. Cenique
  7. Glam-It!
  8. Spottly
  9. ZaoZao
  10. Life Project
  11. Luxify
  12. BSD Academy
  13. Foodiequest
  14. Dimcook
  15. SurroundApp
  16. Skylab
  17. Eight52
  18. CallTracking
  19. Taxiwise
  20. Shopline

Read the full story here:

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