An Illustrated Guide to the Science of Influence & Persuasion | Online Marketing News


Unless you have already read Influence, go and read this now. It takes 10 minutes and it will help you understand several basic strategies that will help your marketing and sales.

Stop Emulating Silicon Valley – How to Start an Entrepreneurial Revolution (HBR)

The Big Idea: How to Start an Entrepreneurial Revolution

To ignite venture creation and growth, governments need to create an ecosystem that sustains entrepreneurs. Here’s what really works.

1: Stop Emulating Silicon Valley.

The nearly universal ambition of becoming another Silicon Valley sets governments up for frustration and failure. There is little argument that Silicon Valley is the “gold standard” entrepreneurship ecosystem, home to game-changing giants such as Intel, Oracle, Google, eBay, and Apple. The Valley has it all: technology, money, talent, a critical mass of ventures, and a culture that encourages collaborative innovation and tolerates failure. So it is understandable when public leaders throughout the world point to California and say, “I want that.”

This is a must read article for anyone outside of the Bay Area.

How to Avoid the Three Startup Danger Points | Software by Rob

How to Avoid the Three Startup Danger Points

I’ve communicated with hundreds of startup founders over the past three years, and I’ve begun to notice a pattern.

There are three points during the creating of a startup where the founders are most likely to close up shop. I call these the “danger points” and this post looks at how to avoid them.

Point #1: Choosing a Product Idea

There are three types of people: those who understand binary and those who don’t. No, wait…that’s a different blog post.

There are two types of people: those who are impulsive and those who over-analyze decisions. If you’re impulsive don’t worry about this point; you’ll have no clue what it’s about.

This is a pretty apt list of things to consider if you are heading towards a startup or if you are in the middle of one.