Tales of Startup Inspiration: How Having a Baby Inspired My New Startup

Photo by Gyeongroe Kim

I just recently became a dad to an incredibly adorable baby girl.

Several months before our new sunshine was born, my wife assigned the tasks of getting large baby items to me. At the same time, my long-time colleague William told me about those buy and sell groups on Facebook where he bought several such baby items for his little one. So I went on Facebook, joined many such groups and after a not so long time, I found right carseat I wanted and an almost new baby cot for pretty much half the normal retail price. Yet, at the same time the process of buying such items on Facebook felt rather cumbersome. Having been in the mobile app industry for over a decade (way before the word “app” was invented), I immediately knew that this could be done better.

A split-second later, the idea of swapit was born.

When you analyze the way people trade on such Facebook groups, you can easily see that there are several points that feel very 麻煩 (sort of cumbersome) for you actually want to do: buying or selling items to locals; quickly and easily.
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