Startups x UX Event: How do Successful Startups Leverage UX?

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Remember a few years ago (5 actually now) when we kicked off The UX-Men – a UX-themed series of meetups? Well, we are finally back with a new event next week to get startups to look closer at UX and UI as Hong Kong drives design thinking into the cold hearts of HK-based corporates.

The idea for this is to start more dialogue between the UX community and the startup community and StartupsHK co-founders Casey Lau and Gene Soo are coming out for this one alongside the IXDA and UXD.

So in light of the Startmeup Festival next week across Hong Kong we thought we’d contribute this awesome event to get startups discussing this important concept – its free at Garage Society and all you have to do is REGISTER HERE.

Ask the UXpert: Hiring Your First User Experience (UX) Practitoner

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Our Uxpert Patti Hunt has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design. She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

I recently attended an event called “Building an internal UX team” by Design Thinking Hong Kong (DTHK) and noted there were lots of questions about what people should look for when interviewing potential candidates to make sure they were getting a good UX’er.

Hiring a UX’er for a startup is dramatically different to hiring a UX’er for a role is a large corporation. Here’s some tips about finding a good UX’er for founders, startups and small businesses.

Tip 1 – Favor generalists over specialists

Startups should narrow down their search by trying to find a good UX generalist, instead of a person with one or two highly specialized skills. The diagram below gives you an idea of the range of skills that fall within the UX spectrum. And you (like everyone else), are probably trying to find that rarest and most highly sought after individuals – the UX unicorn!

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Ask the UXpert: ‘Should I Continue with UX Research, Now that the Value Proposition Has Been Worked Out?”

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Our newest guest writer comes from the world of User Experience and she will answer your pressing questions each month right here! Please welcome Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

This weeks topic was submitted by Jason Sigmon, founder of Hong Kong startup EcoPort, a new B2B waste management and upcycling platform.

Jason’s Question:

“The original idea I had for my business is nothing like what it is now largely because of the user research we did up front. Should I continue with the UX research, now that the value proposition and business model has been worked out?”

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