The simple answer is: you don’t.

Unless your product or service has no human touchpoints, then your product or service *is* the UX – and you should be thinking about this from day one.

This talk is part rant, part workshop/roundtable.

The rant will cover:

• why UX is not a verb a brief history of UX
• a brief overview of some lean UX techniques.

The workshop/roundtable will cover:

• you talking about your startup, how it’s user centred (or not)
• some quick wins to make it more user centred

As usual, the meeting is at BootHK, 19/f, 231-233 Queen’s Road East in Wan Chai and will start at 7:30pm.