Ask the UXpert: ‘Should I Continue with UX Research, Now that the Value Proposition Has Been Worked Out?”

Uxpert1

Our newest guest writer comes from the world of User Experience and she will answer your pressing questions each month right here! Please welcome Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

This weeks topic was submitted by Jason Sigmon, founder of Hong Kong startup EcoPort, a new B2B waste management and upcycling platform.

Jason’s Question:

“The original idea I had for my business is nothing like what it is now largely because of the user research we did up front. Should I continue with the UX research, now that the value proposition and business model has been worked out?”

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Ask the UXpert: Grow Your Understanding of UX with new StartupsHK Column on User Experience

Patti and kristin at hive
This new column is written by Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

Introducing a new column

User experience (UX) design is an important part of any startup journey – and providing a great customer experience is critical to the viability and profitability of any business. This week, we’re pleased to introduce a brand new column to answer all your questions about UX!

In partnership with local UX and Service Design startup On-Off,‘Ask the UXpert’ takes a “designer founder” look at your business, products and services, with advice about how you can improve. It’s a great way to get some ‘uxpert’ advice and exposure for your business.

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UX for Startups: Affordance In Product Design In Everyday Life

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Last month I happened to meet two people who have different problems in using their iPhones. This is not the first time that people have asked me about iPhone’s hidden features though, it did make me think about what is behind this and what I can do about it.

The problems they reported were both related to the concept of affordance in product design.  According to Donald Norman, the author of the book The Design of Everyday Things, affordance “refers to the perceived and actual properties of the thing, primarily those fundamental properties that determine just how the thing could possibly be used.”

For instance, a text box affords writing and a button affords clicking on a web form. You don’t need to provide instructions like “please fill in…” or “please click…”, and people will know what it’s about. This is how affordance can be illustrated in everyday life. In this article, I would love to share some problems my friends had met in their daily use of the iPhone and my thoughts on the application of affordance in design.

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