Ask the UXpert: Grow Your Understanding of UX with new StartupsHK Column on User Experience

Patti and kristin at hive
This new column is written by Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

Introducing a new column

User experience (UX) design is an important part of any startup journey – and providing a great customer experience is critical to the viability and profitability of any business. This week, we’re pleased to introduce a brand new column to answer all your questions about UX!

In partnership with local UX and Service Design startup On-Off,‘Ask the UXpert’ takes a “designer founder” look at your business, products and services, with advice about how you can improve. It’s a great way to get some ‘uxpert’ advice and exposure for your business.

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UX for Startups: Affordance In Product Design In Everyday Life


Last month I happened to meet two people who have different problems in using their iPhones. This is not the first time that people have asked me about iPhone’s hidden features though, it did make me think about what is behind this and what I can do about it.

The problems they reported were both related to the concept of affordance in product design.  According to Donald Norman, the author of the book The Design of Everyday Things, affordance “refers to the perceived and actual properties of the thing, primarily those fundamental properties that determine just how the thing could possibly be used.”

For instance, a text box affords writing and a button affords clicking on a web form. You don’t need to provide instructions like “please fill in…” or “please click…”, and people will know what it’s about. This is how affordance can be illustrated in everyday life. In this article, I would love to share some problems my friends had met in their daily use of the iPhone and my thoughts on the application of affordance in design.

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#SUMHK Feb 20: How to UX your Startup’s Product or Service


The simple answer is: you don’t.

Unless your product or service has no human touchpoints, then your product or service *is* the UX – and you should be thinking about this from day one.

This talk is part rant, part workshop/roundtable.

The rant will cover:

  • why UX is not a verb a brief history of UX
  • a brief overview of some lean UX techniques.

The workshop/roundtable will cover:

  • you talking about your startup, how it’s user centred (or not)
  • some quick wins to make it more user centred

As usual, the meeting is at BootHK, 19/f, 231-233 Queen’s Road East in Wan Chai and will start at 7:30pm.