Ask the UXpert: How to Demonstrate the Value and Impact of Investing in User Experience?

patti in workshop
Our UXpert Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

Sometimes I’m asked how the value and impact of UX can be measured and what the return on investment will be. This kind of information is often needed to help convince a boss, co-workers or teams that investing in UX is worthwhile from a financial perspective. There are many ways to demonstrate the value and impact of UX, here’s some to get you started.

Design as strategy

Start by putting UX into context. UX falls under a more general “Design” strategy. Design-led organisations are ones that have a clearly stated vision and mandate to be customer and human centric. Design is part of their strategy to remain competitive, disruptive and innovative.

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Ask the UXpert: ‘Should I Continue with UX Research, Now that the Value Proposition Has Been Worked Out?”

Uxpert1

Our newest guest writer comes from the world of User Experience and she will answer your pressing questions each month right here! Please welcome Patti Hunt who has 15+ years of experience in roles spanning various disciplines of human-centered design including UX, service and strategic design.

She is also the co-founder of On-Off Design & Technology which specializes in great user experiences, on and offline. You can follow them on Twitter @onoffhk

This weeks topic was submitted by Jason Sigmon, founder of Hong Kong startup EcoPort, a new B2B waste management and upcycling platform.

Jason’s Question:

“The original idea I had for my business is nothing like what it is now largely because of the user research we did up front. Should I continue with the UX research, now that the value proposition and business model has been worked out?”

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