Unfortunately, according to real estate broker Colliers, approximately 820,000 Hong Kong households do not have access to a storage room. This bizarre mismatch of accumulating things without the space may be a problem for the consumer, but spells opportunity for the many self-storage startups that are cropping up.
Among them is Boxful, who has just raised a seed round of US $1.5 million from a group of investors in Greater China for their on-demand storage service. The idea is simple: The customer pays HK $49 a month for one storage box, then Boxful provides a free door-to-door pickup service. Each box can fit about 20 pairs of shoes, so if you have larger items such as luggage, golf clubs and sports equipment – Boxful can also accommodate. Of course, all of this can be done via your mobile device whether it’s arranging a pick-up or visual cataloging.