12 Hong Kong E-Commerce Startups You Should Know


With its low internet censorship and peak broadband speeds, Hong Kong’s has a highly developed infrastructure for eCommerce startups. Combine that with a population obsessed with shopping, convenience and mobile phones and you’ve got the perfect breeding ground for an online shopping platform.

With online shopping in Asia to reach US$525.5 billion this year and every $10 spent online in Asia coming from China – you can see why eCommerce is still such a hot vertical to be in for startups.

So we’ve compiled a list of 10 eCommerce startups that are currently making their mark in Hong Kong. This will serve as a working list so if you think there’s a great eCommerce startup we should know – send over a nomination to us here.


#1 BaoBae

Offering items from over a dozen boutiques and designers, BaoBae is an online shop for anyone with mini fashionistas in their lives. Offering up items ranging from stroller toys, books and even furniture, BaoBae connects boutique retailers and local designers to offer gifts from the age range of newborns to 10+ years. Startbase Profile


#2 BuyMeDesign

Recently featured in one of our 5 Questions WithThe Founder posts, BuyMeDesign is an online curator for designers and shops in Asia with an editorial section. Besides spotting hidden design gems, BuyMeDesign lets designers update their offerings live, track orders and inventory from dedicated e-corners on the site. Startbase Profile


#3 Konzepp

As a concept store that’s also as a café and co-working space, Konzepp unites the artistic and creative community in Hong Kong. On the eCommerce side, Konzepp sells contemporary items ranging from clothing, furniture, tech and eyewear. In-person visitors to the space can have a drink, shop and collaborate – all in the same day.



#4 Shop des Createurs

As the first online fashion boutique in Asia with the mission to discover and feature emerging designers and brands, Shop des Createurs is now helping over 35 talented designers outreach to a larger audience. Via the platform, those with a passion for fashion can shop, stay on top of the trends and discover new talent. Startbase Profile


#5 Shopline

Recently featured on one of our 5 Questions with the Founder posts, Shopline is an easy-to-use tool for those non-tech-savvy merchants wanting to create a self-branded eCommerce website. Not only does Shopline allow merchants to establish their brands and start selling their products quickly, but they can manage their online shops via mobile or the web. Startbase Profile


#6 Spoilt

Spoilt is a web shopping platform that sells vouchers for 100+ experience-focused activities including water, flying, driving, gourmet, creative, outdoor and pampered. Besides having a wide variety of Hong Kong experiences to choose from, Spoilt also offers a price guarantee and delivers gifts directly to your door. Startbase Profile


#7 UnYOUsual

Similar to the Build-A-Bear Workshop which was this eCommerce startup’s main inspiration, unYousual lets Apple fans customize their own iPhone and iPad cases. Complete with an editor, artwork library and collection of pre-design products, your unique product design gets printed out, built and sent to your front door. Startbase Profile


#8 LuxTNT

For those with a penchant for designer handbags but can’t afford the pricetag, LuxTNT steps in. As a rental hand-bag platform, LuxTNT users choose from a variety of handbags on their website, place an order and the bag gets shipped out. LuxTNT members have the option to rent bags from 3-30 days.


#9 Hypebeast

With their flagship store in Tokyo, Hypebeast is an underground online store for men’s streetwear and contemporary fashion. Along with shopping, Hypebeast is also a well-known editorial resource for those looking to stay abreast of fashion community updates with stories on art, music, design and lifestyle.


#10 MyDress

MyDress is a fashion social shopping platform selling trendy items that run the gamut from clothing, accessories and skincare. Besides the eComerce platform, MyDress also runs a fashion sharing portal called Topost.com for those mobile-savvy users that want to share their fashion snapshots with the world. Startbase Profile

#11 iDecorateweddings.com

iDecorateweddings.com is an eCommerce platform that simplifies the wedding planning process. As a one-stop-shop that offers pre-styled packages, themed décor bundles, iDecoratewedding.com lets brides and grooms-to-be create “style boards” to custom build a map of their chosen wish list items. Startbase Profile



#12 BKRM

A self-dubbed “urban x luxury webstore” that features a mix of rare labels and contemporary fashion from both sides of the coin – street level and luxury. Along with modern product selections for both genders, BKRM also has an editorial section called The Journal with curated lifestyle and fashion news.

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